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By The Numbers - December 2008: I Want My Mommy Edition
The U.S. auto industry hasn't experienced a worse year of sales in recent memory, so it's fitting that 2008 should close with December sales data that's no better than the previous disappointing months.
The only green you'll see below is next to MINI, which beat out December 2007 sales by only four vehicles. Every other automaker and its brands sold fewer cars this past month than the year prior.
Santa apparently wasn't putting Accords and Camrys under anyone's tree, as Toyota and Honda sales fell sharply, off 36.7% and 34.7%, respectively. General Motors (-31.4%) and Ford Motor Company (-32.4%) fared about the same, but the Chrysler Group took an unprecedented hit on the chin for a full-line automaker. It's December 2008 sales were down a full 53% versus last year. Chrysler brand sales alone were down an incredible 59.8% compared to 12/07. This means that HUMMER, for the first time in a long time, was not this month's Biggest Loser, managing to unload enough H3s to see sales fall by "only" 59.3%.
Props are also awarded to Audi (-9.3%), Lincoln (-10%), Subaru (-7.7%) and Volkswagen (-14.4%) who finished the year strong... well, as strong as could be expected.
Stay tuned for later today when we publish the annual By the Numbers - 2008: Phew! Glad That's Over Edition.BY THE NUMBERS - December 2008
Brand
Vol. % Change
Total Sales 12/08
Total Sales 12/07
DSR % Change
Daily Avg. 12/08
Daily Avg. 12/07
Acura
-39.3%
10,680
17,582
-39.3%
411
676
Audi
-9.3%
7,712
8,504
-9.3%
297
327
BMW
-40.2%
18,060
30,199
-40.2%
695
1,162
Buick
-38.1%
8,909
14,400
-38.1%
343
554
Cadillac
-38.3%
13,235
21,436
-38.3%
509
824
Chevrolet
-25.8%
137,691
185,626
-25.8%
5,296
7,139
Chrysler
-59.8%
19,453
48,384
-59.8%
748
1,861
Dodge
-51.9%
47,269
98,235
-51.9%
1,818
3,778
Ford
-33%
116,188
173,648
-33%
4,469
6,679
GMC
-34.5%
29,783
45,503
-34.5%
1,146
1,750
Honda
-34%
75,405
114,210
-34%
2,900
4,393
HUMMER
-59.3%
2,170
5,333
-59.3%
83
205
Hyundai
NA
Infiniti
-34.6%
8,273
12,655
-34.6%
318
487
Jeep
-48.5%
23,091
44,804
-48.5%
888
1,723
Kia
-39.2%
14,644
24,068
-39.2%
563
926
Lexus
-32.4%
23,362
34,555
-32.4%
899
1,329
Lincoln
-10%
9,053
10,065
-10%
348
387
Mazda
-27.9%
17,965
24,933
-27.9%
691
959
Mercedes-Benz
-32.1%
18,507
27,269
-32.1%
711
1,049
Mercury
-29.8%
8,873
12,631
-29.8%
341
486
MINI
0.1%
3,566
3,562
0.1%
137
137
Mitsubishi
-22.6%
4,570
5,904
-22.6%
176
227
Nissan
-30%
53,829
76,900
-30%
2,070
2,958
Pontiac
-45.5%
16,466
30,211
-45.5%
633
1,162
Porsche
-25.5%
2,154
2,891
-25.5%
82
111
Saab
-57%
1,179
2,748
-57%
45
106
Saturn
-30.9%
12,570
18,196
-30.9%
483
700
Subaru
-7.7%
17,287
18,739
-7.7%
664
721
Suzuki
NA
Toyota
-37.5%
118,587
189,844
-37.5%
4,561
7,302
Volkswagen
-14.4%
17,577
20,543
-14.4%
676
790
Volvo
-47%
4,953
9,341
-47%
191
359
COMPANIES
BMW Group
-35.9%
21,626
33,761
-35.9%
832
1,299
Chrysler LLC
-53%
89,813
191,423
-53%
3,454
7,362
FoMoCo
-32.4%
139,067
205,685
-32.4%
5,349
7,911
General Motors
-31.4%
221,983
323,453
-31.4%
8,538
12,441
Honda America
-34.7%
86,085
131,792
-34.7%
3,311
5,069
Nissan NA
-30.1%
62,102
89,555
-30.1%
2,389
3,444
Toyota Mo Co
-36.7%
141,949
224,399
-36.7%
5,460
8,631
December 2008 had 26 selling days versus 26 selling days for December 2007.
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