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By The Numbers - 2008: Phew! Glad That's Over Edition
We didn't know sales for the U.S. auto industry in 2008 would be this bad when the year began, but it sure ended on a fitting note. Over the past six months or so we've seen the U.S. auto sales market nearly collapse and almost take our own domestic auto industry with it.
Nevertheless, there were a couple of standouts. Both MINI and Subaru somehow managed to post sales gains in 2008 compared to the previous year. The success of MINI is likely due to production capacity more than popularity, but we have no explanation for Subaru other than its sales staff is more persuasive than at your average car dealership.
As for the big dogs, despite the whole lot of them being hit equally hard over the past few months, Japanese automakers had a stronger first half of 2008. As such, their year-end sales data looks better than the domestics with Toyota being the worst performing Japanese automaker at -15.4% and Honda fairing the best with a drop of just 7.91%. In comparison, Ford Motor Company (-20.7%) and General Motors (-22.9%) were equally unimpressive while the Chrysler Group hemorrhaged sales and finished down a full 30%.
As for the rest of the auto industry, it's all their below and it isn't pretty.BY THE NUMBERS - 2008
Brand
Vol. % Change
Total Sales 2008
Total Sales 2007
DSR % Change
Daily Avg. 2008
Daily Avg. 2007
Acura
-19.8%
144,504
180,104
-20%
469
587
Audi
-6.1%
87,760
93,506
-6.4%
285
305
BMW
-15.2%
249,113
293,795
-15.5%
809
957
Buick
-26.2%
137,197
185,791
-26.4%
445
605
Cadillac
-24.9%
161,159
214,726
-25.2%
523
699
Chevrolet
-20.5%
1,801,131
2,265,641
-20.8%
5,848
7,380
Chrysler
-38.3%
335,108
543,011
-38.5%
1,088
1,769
Dodge
-25.9%
784,113
1,058,402
-26.2%
2,546
3,448
Ford
-19.7%
1,687,731
2,101,244
-19.9%
5,480
6,844
GMC
-25.5%
376,996
505,746
-25.7%
1,224
1,647
Honda
-6.4%
1,284,261
1,371,438
-6.7%
4,170
4,467
HUMMER
-50.9%
27,485
55,986
-51%
89
182
Hyundai
NA
Infiniti
-11%
112,989
127,038
-11.3%
367
414
Jeep
-29.7%
333,901
475,237
-30%
1,084
1,548
Kia
-10.5%
273,397
305,473
-10.8%
888
995
Lexus
-21%
260,087
329,177
-21.2%
844
1,072
Lincoln
-18.4%
107,295
131,487
-18.7%
348
428
Mazda
-10.9%
263,949
296,110
-11.2%
857
965
Mercedes-Benz
-11.2%
225,128
253,433
-11.5%
731
826
Mercury
-28.6%
120,248
168,422
-28.8%
390
549
MINI
28.6%
54,077
42,045
28.2%
176
137
Mitsubishi
-24.6%
97,257
128,993
-24.8%
316
420
Nissan
-10.9%
838,361
941,200
-11.2%
2,722
3,066
Pontiac
-25.3%
267,348
358,022
-25.6%
868
1,166
Porsche
-25%
26,035
34,693
-25.2%
85
113
Saab
-34.7%
21,368
32,711
-34.9%
69
107
Saturn
-21.7%
188,004
240,091
-21.9%
610
782
Subaru
0.3%
187,699
187,208
-0.06
609
610
Suzuki
NA
Toyota
-14.6%
1,957,575
2,291,648
-14.9%
6,356
7,464
Volkswagen
-3.2%
223,128
230,572
-3.5%
724
751
Volvo
-31.2%
73,102
106,213
-31.4%
237
346
COMPANIES
BMW Group
-9.7%
303,190
335,840
-10%
984
1,094
Chrysler LLC
-30%
1,453,122
2,076,650
-30.3%
4,717
6,764
FoMoCo
-20.7%
1,988,376
2,507,366
-30%
6,456
8,167
General Motors
-22.9%
2,980,688
3,866,620
-23.2%
9,678
12,594
Honda America
-7.91%
1,428,765
1,551,542
-8.21%
4,369
5,054
Nissan NA
-10.9%
951,350
1,068,238
-11.2%
3,081
3,480
Toyota Mo Co
-15.4%
2,217,662
2,620,825
-15.7%
7,200
8,537
2008 had 308 selling days versus 307 selling days for 2007
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